A Splash of Color!


Topic of the week #9

Photo Credit: dpchallenge.com

When you want to explain complex information in a quick way, infographics are the direction to head in. Why bore your audience with long and often boring paragraphs, when you can grab their attention quickly with a splash of color by using infographics?

Infographics are visual representations of information, data, or knowledge.  (They often come in handy in PR when writing a story for a client).

Infographics are comprised of three elements:

1. Visual Elements: Color coding, graphics, and reference icons

2. Content Elements: Time frames, statistics, and references

3. Knowledge Elements: Facts

When creating infographics:

  • Keep it simple: infographics should be clean and concise. All the information being displayed should be well-organized and easy to read.
  • Keep the attention: Many readers lose interest quickly so its important to be as clear as possible and to the point before readers have a chance to miss the entire message.
  • Splash of color: Color draws people in and gives readers conceptual and emotional impressions. Color makes the information stand out and keeps the information more appealing to the eye.

People are automatically drawn to visual things. As humans, we are driven by what we see. That’s why infographics can play such a vital role when writing a story for a client. It brings excitement to whats being said and it gives a more stimulating effect to the reader.

Here are a few examples of infographics!

photo credit: vizworld.com

Photo credit: matthewgain.posterous.com


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